Local Search Results

You will find these statistics interesting.

Local Search Results
  • 73% of all online actions are related to local content.
  • 66% of U.S. searchers use the internet to find local businesses.
  • 82% of local searchers place a phone call or walk-in visit as a result of their search.
  • 53% of U.S. consumers now research items online then buy using the phone or shop at a local store.
  • 43% of search engine users investigate/research using the internet then buy locally.

Google has changed the way they approach local search and in 2008 introduced Google Places. Google Places now consistently occupies the top half of the first page of local search results. If your business is not in the 1st 7 listings of Google Places or immediately after Google Places on the 1st page of local search results you are losing a lot of potential customers, every single day.

How Google ranks businesses within Places is confusing to many and seems to change, almost weekly. We have been online for over ten years and have studied the Google Places ranking algorithm in depth. Our direct knowledge of Google Places takes the mystery out of ranking within the coveted 7 listings and can provide a business with a substantial market advantage over competitors.

Pay close attention to the chart below.

It represents the amount of clicks the top ten positions on the first page of Google get.

It’s all too clear, if you want prospects to find and call your business then you must be in the top postions to get any leverage.

Click Distribution
Google Position

Internet marketing is a lot like karate. In karate, if you are a beginner white belt and you compete against a more experienced and skilled black belt, you will lose.

However, we are internet marketing black belts and with us you can be the local Eugene business champion who calmly and quietly steps onto the mat and demolishes their opponent (business competitors). Without so much as breaking a sweat.

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