Current Conditions

The world of local business marketing has changed dramatically because consumers are now using internet searches, to find local products & services.

Statistics that will SHOCK you!

Businesses are seriously impacted by their placement in the search engines. If your business is not in the top 10 local search results, you are not in a competitive position and are losing potential customers.

  • 97% of consumers use online searches to shop local products & services – ConStat & BIA/Kelsey
  • 73% of online searches are related to local content – Google
  • 54% of Americans have stopped using a phone book and instead use internet and local search – comScore
  • 61% of local searches result in a purchase – comScore & TMP
  • 82% of local searchers follow-up offline with in-store visits, phone calls or purchases – comScore & TMP
  • 80% of spending is done within a 50 mile radius of home – DMA
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